- Motion graphics is a digital technique that combines pictures, words, sound and video. Examples of motion graphics abound online and in real life, from the credits in Hollywood motion pictures to keynote addresses.
- Motion graphics combine the languages of film, animation and graphic design. Combining different creative elements like typography, illustration, logos, shapes and video. They are then animated or moved in a way that tells a story. - Motion graphics can be used on its own to create a simple video, like this one above, a project I created called ‘Geometric’. A short video created using simple shapes, colours and transitions.
- A great example of the purest and simplest form of animation and motion graphics combined, is an animated GIF (like the examples above). The creative possibilities are endless with GIFs, they can be compelling and captivating loops of amazing animation, packed into a few seconds. Increasingly in demand for an internet audiences short attention span!
- Animated GIFs fall neatly into the ‘Micro-content’ category. This is simply creative content optimised for use in social media. Whether that be a brand using an animated GIF on their Tumblr page to promote user engagement, a Vine video, an Instagram post or a short video loop on Twitter. All created to connect with an audience online. - THE LIMITS ARE SIMPLY THE IMAGINATION OF THE DESIGNER OR THE ARTIST. If you would like to see what goes on ‘under the hood’ during the creative process, let me know: I enjoy explaining what I do and I never hide behind industry jargon. On the other hand, if you’re up on deadline and simply want me to focus on delivering a memorable, high-impact piece of work, just say the word. Although some of my time is spent working with a handful of terrific agencies, I also love working directly with clients, regardless of whether they’re individuals, companies, institutions, not-for-profits or household names. If that sounds like you, why don’t we see how motion graphics can bring your next digital project to life?